SEO text optimization: how to do it right to get to the top positions of the issue

 High-quality SEO text is the main tool that helps to bring the site to the TOP. SEO has been around for a long time, but over time it has undergone significant changes. Using outdated methods, many webmasters make a critical mistake. Promotion of the site according to the old rules does not lead to its development, but, on the contrary, threatens to fall under the filter.In this article, you will learn how a high-quality SEO text should look like, how keywords are distributed correctly, and what optimization errors lead to the opposite result.

  • What is SEO website promotion and how it depends on the content

  • How to determine which SEO text is good and which is bad

  • Does it make sense to insert queries in h2-h3 subheadings

  • Why is relinking used in SEO optimization of texts?

  • The main meta tags that need to be included in the SEO optimization of texts

  • Algorithm for creating SEO text

What is SEO website promotion and how it depends on the content.

SEO, in other words, search engine optimization of a resource, is a targeted promotion to the TOP of search results. Optimised text always contains search queries - keys that are relevant to the content of the text, page, site.

The main goal of SEO text is to turn the user into a buyer. Therefore, optimizers reinforce key queries with selling elements.

So, the main functions of SEO text:

  • Help in finding the right information;

  • Increase in conversion;

  • Assistance in promoting the site in the TOP;

  • Informing search engines about the content of the resource.

Despite the versatility of such a tool, it will not work to get into the top lines of the PS due to the correct selection of keys. In order for the strategy to work, it is necessary to pay attention to several related factors:

  • Unique selling proposition (USP);

  • Ease of use of the resource by the user;

  • Site loading speed;

  • General convenience of the service;

  • Availability of contact information;

  • Ensuring the protection of the payment system;

  • Prevention of leakage of personal data.

Also, with proper optimization, much attention is paid to the quality of the text itself. Content is the foundation of a website. You can’t write any text, cram keys into it and wait for the result. Highly intelligent search robots will quickly send such a resource to the very bottom for disrespect for the user.

How to determine which SEO text is good and which is bad

Let's look at this with real examples. What mistakes should not be made during SEO optimization:

  1. Oversaturate texts with keywords. The so-called spam is very negatively perceived by search engines. Such texts are very inconvenient to read. As a rule, users quickly leave the page, the bounce rate increases, the site is lowered in the search results as useless.

  2. Inconsistency of the key query with the text itself. This method was used five years ago. Optimizers wrote the text and periodically inserted keys into it, from a completely different sphere. Currently, this is considered a gross violation and leads to blocking of the resource.

  3. Overly intrusive selection of keys in bold or bright colours. This technique only annoys the user and does not affect search engine optimization.

  4. Inscribe clumsy keys in texts that sound unnatural from the point of view of the rules of the Russian language. Search algorithms perfectly understand the morphology of phrases, even if other words are inserted between the keys.

  5. Do not order writing SEO texts from inexperienced copywriters. A professional will not only mask the request correctly, but also place it in the most advantageous place. Therefore, it is not worth saving on such a service.

Proper SEO text optimization really helps the site to get to the TOP. Now let's talk about what points you need to pay special attention to, so that in the end you get an effective SEO text:

  1. Respect the allowed number of requests. This value depends on the total volume of the article. One request per 1000 characters is considered optimal. If the user realises that the article was written for a specific search query, and not for him, then the trust in the site will decrease significantly. As a result, the number of bounces will increase (this is when the user entered the site and left it rather quickly without finding the necessary information).

  2. Increase the value of your content. Your task is to make the test easy to read. The visitor should not be bored by reading long "sheets". The test must necessarily have a clear format, headings and subheadings, content, lists, “important” and “help” blocks, etc. At the same time, the content should not turn into a quest with constantly changing fonts, colours and design.

  3. Watch the amount of text. According to statistics, articles with more than 8,000 characters are considered the most popular among users. This volume allows you to contain all possible information on a given request. Your task is to give the visitor comprehensive information so that he no longer wants to continue searching on other resources. Content should drive the behavioural factor and lead to the desired conversion.

SEO text should have a high percentage of uniqueness. To check this indicator, there are many free services. Rewriting will never raise the site to the TOP, even if the text contains the necessary keys.

Does it make sense to insert queries in h2-h3 subheadings


There has been a lot of debate on this topic among SEOs for a long time. Some believe that this is unacceptable, since such optimization is too conspicuous, as a result, the confidence index decreases. Others, on the contrary, recommend that you always insert queries into the second and third level subheads, since they are primarily evaluated by search engines.

Comments

Post a Comment

Popular posts from this blog

Mastering Voice Search Optimization: A Definitive Guide.

Image
  In the age of digital transformation, voice search has emerged as a game-changing technology, altering the way users interact with search engines and digital assistants. As smart devices become increasingly prevalent, optimising for voice search has become imperative for businesses and website owners. In this comprehensive guide, we will delve into the nuances of voice search optimization, its impact on SEO, and strategies to ensure your content thrives in the era of vocal queries. Understanding Voice Search: A Paradigm Shift Voice search is the technology that enables users to interact with devices and perform online searches using natural spoken language. With the rise of virtual assistants like Siri, Google Assistant, Amazon Alexa, and Cortana, users can now pose queries vocally and receive responses audibly. This shift in search behaviour has transformed the way content is discovered and consumed. Why Voice Search Optimization Matters The proliferation of voice-activated dev...
Read more

What is Digital Marketing?

Image
  To promote a brand or a product online and thus achieve this objective, the actions to be implemented are numerous. Among these, collecting customer reviews is one of the powerful levers of digital marketing. Online reviews help improve digital identity, while positively impacting SEO or SEA campaigns. To begin with, what is Digital Marketing ? Digital Marketing (or Digital Marketing) is one of the most important and profitable acquisition channels to develop your brand on the Internet. This strategy reinforces your “brand awareness”, while allowing you to publicise your products, services, events, etc. The campaigns and marketing materials available to reach your potential prospects are multiple. Digital marketing is made up of different levers to master: Digital Marketing = Search Engine Marketing + Social Media Marketing + Email Marketing + Referral Marketing + Content Marketing… To begin, let's focus on one of these levers: Search Engine Marketing (SEM). What are the acronym...
Read more

Beyond Borders: Unleashing Global Reach Through Precise Audience Targeting

Image
  In today's digitally connected world, the boundaries of business expansion have expanded exponentially. Thanks to the magic of the internet, achieving global reach is no longer a distant dream—it's a strategic reality. In this article, we explore the dynamic duo of global reach and audience targeting, deciphering how they combine to fuel business growth in the digital age. Unveiling Global Reach in the Digital Era The internet has obliterated geographical limitations. Businesses, regardless of size, can now effortlessly reach audiences across continents and time zones. Whether you're a corner bakery or a tech startup, the online realm offers a gateway to a global stage. The Power of Audience Targeting: From Spray and Pray to Precision Gone are the days of casting a wide net and hoping for the best. Audience targeting shifts the paradigm by enabling businesses to channel their efforts directly toward individuals who are most likely to engage with their offerings. It's ...
Read more