Digital Marketing

  1. Working with page content: Writing new texts and / or correcting existing ones using queries promoted on the page. It is important not only to enter the required number of keywords, but to pay close attention to the information content of the text itself. The user, by going to the page, SEO receive an answer to his question. We do not allow text for the sake of text, the content must be useful, otherwise the user will simply leave the resource. In addition, it must be unique (not copied from another resource). The search engine, recognizing plagiarism, can lower the position of the site. When writing a text, it is also important that there is no “water” in it (introductory words, leading phrases and other textual garbage in relation to the total volume). The check can be done in the Advego, Etxt Antiplagiat services. "Text.ru", which shows both the uniqueness and the amount of water. Their norm indicators are different: for Advego and for Text.ru - up toThe recommended u...

  To promote a brand or a product online and thus achieve this objective, the actions to be implemented are numerous. Among these, collecting customer reviews is one of the powerful levers of digital marketing. Online reviews help improve digital identity, while positively impacting SEO or SEA campaigns. To begin with, what is Digital Marketing ? Digital Marketing (or Digital Marketing) is one of the most important and profitable acquisition channels to develop your brand on the Internet. This strategy reinforces your “brand awareness”, while allowing you to publicise your products, services, events, etc. The campaigns and marketing materials available to reach your potential prospects are multiple. Digital marketing is made up of different levers to master: Digital Marketing = Search Engine Marketing + Social Media Marketing + Email Marketing + Referral Marketing + Content Marketing… To begin, let's focus on one of these levers: Search Engine Marketing (SEM). What are the acronym...

  In today's digitally connected world, the boundaries of business expansion have expanded exponentially. Thanks to the magic of the internet, achieving global reach is no longer a distant dream—it's a strategic reality. In this article, we explore the dynamic duo of global reach and audience targeting, deciphering how they combine to fuel business growth in the digital age. Unveiling Global Reach in the Digital Era The internet has obliterated geographical limitations. Businesses, regardless of size, can now effortlessly reach audiences across continents and time zones. Whether you're a corner bakery or a tech startup, the online realm offers a gateway to a global stage. The Power of Audience Targeting: From Spray and Pray to Precision Gone are the days of casting a wide net and hoping for the best. Audience targeting shifts the paradigm by enabling businesses to channel their efforts directly toward individuals who are most likely to engage with their offerings. It's ...

Introduction: In today's digitally connected world, influencer marketing has emerged as a potent strategy for businesses to reach their target audiences with authenticity and impact. Leveraging the credibility and reach of influencers, brands are forging meaningful connections and driving engagement like never before. This article delves into the ins and outs of influencer marketing, offering valuable insights and strategies to create successful campaigns that resonate with audiences. 1. Understanding Influencer Marketing : A Game-Changer in the Digital Landscape In this section, we'll define what influencer marketing is and why it's an essential component of modern marketing strategies. Discuss the role of influencers as trusted voices who can sway purchasing decisions and the benefits of partnering with them. 2. Navigating the Influencer Landscape: Identifying the Right Partners This section will cover the process of identifying the most suitable influencers for your bran...

Cross-Cultural Sensitivity: Navigating Nuances Expanding globally demands cross-cultural sensitivity. Cultural nuances, taboos, and customs can significantly impact how your message is received. Take the time to understand the cultural context of your target audience to avoid unintended misinterpretations. Testing and Iteration: The Road to Refinement Audience targeting is as much an art as it is a science. Experiment with different approaches, messages, and channels. Use A/B testing to determine what resonates best with different segments. Embrace the iterative process, learning from each campaign to refine your strategies. Mobile Optimization : The Mobile-First Frontier In the global landscape, mobile devices often serve as the primary gateway to the internet. Ensure that your content, websites, and campaigns are optimised for mobile viewing to cater to the mobile-first habits of a global audience. Local Influencer Collaborations: Building Trust Influencer marketing transcends border...