Types Of Search Engine Optimization

 

1. Working with page content:

Writing new texts and / or correcting existing ones using queries promoted on the page. It is important not only to enter the required number of keywords, but to pay close attention to the information content of the text itself. The user, by going to the page, SEO receive an answer to his

question. We do not allow text for the sake of text, the content must be useful, otherwise the user will simply leave the resource. In addition, it must be unique (not copied from another resource). The search engine, recognizing plagiarism, can lower the position of the site. When writing

a text, it is also important that there is no “water” in it (introductory words, leading phrases and other textual garbage in relation to the total volume). The check can be done in the Advego, Etxt Antiplagiat services. "Text.ru", which shows both the uniqueness and the amount of water.

Their norm indicators are different: for Advego and for Text.ru - up toThe recommended uniqueness threshold is.

The author wrote a lot of words, but said nothing on the merits. The essence of this text could be revealed in one sentence: “In this article, we will give recommendations on how to cope with the difficult task of choosing wallpaper for a child’s room.”

Proper formatting of documents: elaboration of heading and subheading tags (h1–h6), lists, tables. There is only one h1 on the page,

 which is located above other headings. It should contain the most competitive (high-frequency) key request. This is important because search engines place a lot of importance on the title.

In h2, you also need to prescribe key queries. This tag should not immediately follow the h1 heading. At the same time, it is necessary that there be no more than 1 heading per 1000-1500 characters.

The number of h2 headings per SEO is no more than 3, the same applies to h3 headings. The h4 tag is most commonly used for menu item names.

Sequence of headings and subheadings (h1–h6)

example of placement of headings and subheadings (h1–h6)

example 2

Conclusions,

enumerations of benefits, lists of goods or services are better perceived by the user in the form of a numbered list with paragraphs marked with extended intervals between lines. Below is an example of a correctly and incorrectly formatted list. Obviously, the first option is difficult to understand, and the second looks more structured.

Examples of how to format a list incorrectly and how to correctly

list design example

Compilation / improvement of snippets - parts of the content of the site pages that are displayed in search results as a description of the resource. It is impossible to write specifically the text that will be displayed in the snippet, since the search engine itself decides what information to put in the snippet, solely on the basis of its algorithms. The snippet in the SERP is filled with text from the page headers or from the main content, if, in the opinion of the search engine, this information better reflects the essence of the page. Therefore, you can optimise the content on the page for the main requirements for the snippet.

For example, to fill in a snippet, you need to enter brief information about the content of the page in the SEO. 

The body of the meta tag provides information about key benefits, such as cost and shipping. You need to write a good selling description, which will contain a unique selling proposition. The text of the meta tag should be concise, but not too technical and dry. The content should briefly and clearly describe the essence of the page using keywords. The optimal text length is 150–200 characters. Then the h1 and h2 tags are optimised, then the text of the first paragraph. The snippet will highlight those words that match those entered by the user in the search.

Yandex snippet example

Yandex snippet example

At the same time, the description meta tag is still relevant in Google, and it is often displayed as a snippet.

An example of a Google snippet with a filled and unfilled description

Google snippet example

Example snippet from Google search results:

Google snippet example 2

By checking the page code, you can make sure that the description was displayed in the snippet:

page code check

It is important to remember that a snippet written in a living language and responding to a user's request has a positive effect on CTR (click-through rate of a site link in search results).

Development of tags and meta tags for all pages of the site (title - title displayed at the top of the page and containing the main key request). Although the description does not affect the position in the search results, the occurrences of key phrases in it are taken into account by search robots. SEO specialists do not recommend completely ignoring it in the internal optimization of the site, as well as filling it with search spam, the same and non-unique phrases for all pages.

2. Work with images on the site. The main points to pay attention to in internal search engine optimization:

Uploading unique images to the site that illustrate the content of the page.

Illustration quality control. The graphic element must be of sufficient size and resolution so that the image is distinguishable, complements the text, but does not draw attention to itself.